Cookies

 

Cookie Usage Policy of propertybuy-rent.co.uk

Last Updated: 7/14/2025

At Property Buy Rent UK, we use a range of technologies on our website to enhance your browsing experience, enable essential features and analyse how our services are used. These technologies may collect or store certain information on your device while you interact with our site.

Throughout this page, we refer to these technologies collectively as “Trackers”, this includes cookies, scripts, pixels, tags and other similar tools.

While “cookies” are a commonly known type of tracker, it’s important to note that not all trackers are cookies. Cookies are mainly used in web browsers and may not always apply in mobile app environments. Therefore, unless stated otherwise, we use the broader term Trackers to represent all data tracking tools.

What trackers do we use?

Some trackers on our site are placed and controlled directly by us, these are known as first party trackers. Others are provided by trusted third parties that deliver services such as analytics or embedded content, these are third party trackers.

The length of time these trackers remain active on your device can vary. Some last only as long as your session, while others may stay for longer periods, depending on their purpose and the settings applied by the provider.

For detailed and up to date information on specific trackers and their lifespans, please refer to the privacy policies of the third party services mentioned in this policy or reach out to us directly.

Types of trackers we use

1. Strictly necessary trackers

These are essential for the basic functioning of our website. They enable core features such as page navigation, secure logins and access to certain areas of the site. Without these trackers, the website may not perform properly.

1. Performance and analytics trackers

We use these trackers to monitor how visitors interact with our site, such as which pages are visited and how often. The data gathered helps us improve the user experience and tailor our services more effectively.

Third party analytics providers

Google Analytics 4 (provided by Google LLC)

We use Google Analytics 4, a web analytics service offered by Google, to understand user interactions on our website. Google collects aggregated data such as page views, session counts and general usage patterns to help us assess how well our website is performing.

Google uses this information internally and may also use it to personalise ads within their ad network. However, IP addresses are anonymised shortly after collection and are not stored or processed as part of reporting.

Data collected includes:

• Number of visitors
• Session duration and interaction patterns
• Tracker identifiers
• General usage statistics

Data location: United States

View Google’s Privacy Policy | Opt Out of Google Analytics

Cookie durations:

• _ga: 2 years
• _ga_*: 2 years

Managing your tracker preferences

You can manage or revise your cookie preferences at any time through the cookie banner or privacy settings panel on our website.

For third party trackers, you can opt out through the specific links provided by those third party services or refer to their privacy settings directly.

How to control cookies through your browser or device

Most web browsers allow you to manage cookies and related technologies through their settings. You can:

• View which cookies are stored on your browser
• Block new cookies from being set
• Delete existing cookies from your device

Keep in mind that disabling certain cookies may impact website functionality or your browsing experience.

Here are guides for managing cookies in popular browsers:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge
• Opera
• Brave

For mobile devices, cookie-like trackers may be controlled through device settings, such as ad tracking preferences or app permission settings.

Opting out of personalised advertising

If you wish to opt out of interest based advertising across the web and apps, there are several tools and platforms available to help manage your preferences. These include:

• YourOnlineChoices – For users based in the UK and EU
• Network Advertising Initiative – For users in the US
• Digital Advertising Alliance – US based opt out platform
• DAAC – For Canadian users
• DDAI – For users in Japan

These platforms provide tools that allow you to control the ads you see and the data that is collected for advertising purposes.

For mobile users, the AppChoices app, offered by the Digital Advertising Alliance, is available to manage interest based advertising across participating mobile applications.

What happens if you decline cookies?

You are always in control of your consent choices. However, declining or disabling certain trackers may affect how well the website works for you. Some features such as tailored property recommendations or saved searches may not function properly without tracking technologies.

In such cases, we may not be able to provide you with the most relevant and seamless user experience.

Contact and data controller details

This website is operated by:

Property Buy Rent UK
__________________
United Kingdom

Email:
Phone: 

We work with various third party services that may use trackers independently. While we carefully select and review our partners, we do not have full control over third party tracking technologies. For detailed information, we recommend reviewing the privacy and cookie policies of those third parties.

If you have questions or concerns about how we use cookies or similar technologies, feel free to get in touch with us using the contact details above.

Definitions and glossary

Personal data

Information that can be used directly or indirectly to identify you as an individual, including names, email addresses, device IDs or online identifiers.

 

Usage data

Technical information collected automatically when you interact with our site. This may include your IP address, browser type, device info, pages visited, time spent on each page and interaction details.

User

Anyone who browses, interacts with or uses the services on the Property Buy Rent UK website.

Data subject

The person whose personal information is being collected and processed.

 

Data processor

Any third party that processes personal data on behalf of Property Buy Rent UK. For example, analytics providers or hosting services.

 

Data controller

Property Buy Rent UK acts as the Data Controller, determining how and why your personal information is processed.

 

This website

Refers to the digital platform operated by Property Buy Rent UK where cookies and other tracking technologies are used.

 

Service

The property related services and functionality offered by Property Buy Rent UK through this website.

 

European union (EU)

For the purposes of this policy, references to the European Union include all EU member states and the European Economic Area (EEA).

 

Cookie

A small text file stored in your browser that helps recognise your device and remember certain preferences or actions.

 

Tracker

A general term for technologies such as cookies, pixels, tags, scripts and fingerprinting methods used to gather or store information about how you use the site.

Legal Disclaimer

This Cookie Policy has been crafted in alignment with applicable UK and EU data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Unless otherwise stated, this Cookie Policy applies solely to the Property Buy Rent UK website and services.

Understanding how we use cookies

Cookies are small text files placed on your device when you visit our website. These files are sent by our server and stored in your browser. They help us remember who you are across sessions and enhance your overall experience while using our services.

Without cookies, everyday website functions like staying logged in or keeping items in your property shortlist—would be inconvenient and often non functional. We use cookies to remember your choices and to ensure the site works smoothly and securely.

In addition, cookies allow us to analyse traffic, tailor content, remember language preferences and assess the effectiveness of any marketing campaigns we may be running.

Types of cookies we use

Here is a breakdown of the different types of cookies that may be placed on your device during your interaction with Property Buy Rent UK:

 

Cookie Category	Purpose	Examples
Session and security (strictly necessary)	These cookies are critical to provide secure, authenticated access to the site and allow key functions like keeping items in your cart or saving a session.	Session_id (Internal)
Preferences (functional)	Used to store your chosen language, region or site layout preferences so that your experience is consistent on return visits.	Frontend_lang (Internal)
interaction tracking (optional)	Helps us understand how you use the site, what pages you viewed and how you arrived, e.g., through a marketing link.	utm_campaign, utm_source, utm_medium, livechat_previous_operator_pid
marketing and advertising (optional)	Enables the delivery of relevant ads and monitors ad campaign success. Third party services may also use these for ad personalisation.	__gads, __gac (Google)
analytics (optional)	These cookies collect anonymised data to help us understand visitor behavior and site performance through Google Analytics.	_ga, _gid, _gat, _gac_* (Google)

Managing your cookie settings

You are in control of your cookie preferences.

You can choose to:

• Be notified each time a cookie is set
• Block all cookies
• Delete existing cookies from your browser

Each browser provides different settings. For help, consult your browser’s help section:

• Chrome
• Firefox
• Safari
• Edge
• Opera
• Brave

Please note: blocking or deleting some cookies may impact your experience or disable certain website features.

Third party cookies

Some cookies may be set by third party tools or platforms we integrate with—such as analytics, advertising networks or live chat systems. These services may use cookies independently of our direct control.

To manage or opt out of third party tracking, you can:

• Use your browser settings.
• Visit platforms such as the Network Advertising Initiative or Your Online Choices.

Do not track signals

Currently, Property Buy Rent UK does not respond to Do Not Track (DNT) browser signals, as there is no standardised industry protocol in place for recognising or processing such signals.